The importance of e-marketing in our society is undeniable. People utilize the internet for personal, business or recreational purposes everyday. The opportunity to reach vast audiences daily and repetitively is virtually changing the way we perform business. I've witnessed a huge change at my current place of employment. It has just been over the past three years that all of our corporate events have been e-marketed with on-line registration. Participation has increased two hundred percent, and all of our sponsors are contributing larger amounts of support because of the incredible return they are seeing.
Over this semester I'd like to increase my knowledge in the different forms of e-marketing. I'd like to learn about industry strengths and weaknesses, and where to best utilize the various tools of e-marketing.
A Little Bit About Me
- Jeannette Strachan
- I am currently completing a BAB at George Brown College in Hospitality Operations Management. I am a graduate of Specal Event Planning, and went to Ryerson for Technical Theatre. When I'm not at school, I work full time at First Canadian Place Events. I am the junior events co-ordinator. I plan and execute over 80 events in the fall and 60 events in the spring. Our goal is to "mix business with pleasure", we bring arts and entertainment into the downtown business core. After graduation I hope to travel Europe for a year and then find work in the Arts and Events Industry.